Google is banned in China. The products and services of Google are not available in China. That’s why smartphone manufacturers had to make new Apps. Every single Google product is now being rebuild in China. Xiaomi is following the trend by launching its own fitness App, Mi Health.
Xiaomi is a giant manufacturer of smartphones in China. Its Apps are available on Google play store. Xiaomi already has a health and fitness App called Mi Fit. But news circling tech is that Xiaomi has built a beta version of new health and fitness App named Mi Health. Xda developers had managed to collect the screenshots of the App.
Mi Health is just like other fitness Apps. It counts your steps, sleep cycle, menstruation cycle according to the calendar, and BMI(body mass index). The user would be able to set exercise goals.
Mi Health is only for Xiaomi devices. Other devices will be unable to install it. The developers are calling this App a regular utility App, which will be widely accepted by people. It is not clear at the present time that Mi Health will replace old fitness App or both Apps will work simultaneously.
The utility Apps are big conveniences for the users. That’s why every tech company is investing in building their specialized Apps. There is considerable space in the market. With branded Apps, smartphone manufacturers are intending to have dedicated users.
Xiaomi had collected data from all their users and developed Mi Health. In the near future, it is expected that every Google alternative will be available in the market.
The strategy to build company-branded Apps is for capturing business. Google has a monopoly in the App market. The data collected through Apps is extensively valuable. From the big data form users, Google formulates the strategy for new products. Other companies are aware of the fact, and now data is being collected by new Apps. The dominance of Google is still absolute, but there are now other players in the market. Huawei and Xiaomi are just two examples of tech companies competing with Google in the App market.