Every time a new ad appears on your television screens, some love it while some consider it out of the way and senseless. The same thing happens with the coke ad Pakistan which has recently released in June 2019. In creating a content that positively represents Pakistanis, Coca Cola has gone too far this time replacing the word Pakistanis with extremists.
Controversial Coca Cola Ad For Coke Pakistan
The music is produced by Zulfiqar Jan aka Xulfi with a campaign #ExtremelyPakistani in the ad. The ad has meant to change the whole idea of extremism in Pakistan in a positive way. Unfortunately, creativity is facing severe criticism and backlashed.
Recently produced the music for Coke’s #ExtremelyPakistani campaign. This is a slight variation from the #HumAikHain anthem that I produced earlier. The intro to this is a more atmospheric and… https://t.co/lbnGRgCmCW
— Xulfi (@zulfiqarjkhan) July 24, 2019
Some people admired the concept of Extremely Pakistani with a new version of Iss Parcham ke Saaye Talay Hum Aik Hain.
Jawad Ahmad tweeted about the new version of Coca Cola Ad which begin saying that yes we Pakistanis are extremist. He said that this is an ugly interpretation of word “Extremism”. Jawad said that the ad depicts the mentality of brand and marketing that they can stoop just to make money. He added that the marketing team is dumb and immature enough to sell their bottles through hitting on a highly sensitive social issue.
The new #Coke Ad is an ugly interpretation of the word ‘Extremism’.It shows how low can marketing of a brand stoop to,just to make more money.
It is dumb & immature of marketing team of Coke to use such a highly socially sensitive word so non-seriously just to sell their bottles. pic.twitter.com/FLh0oP4DTn
— Jawad Ahmad (@jawadahmadone) July 28, 2019
Raza Haroon also highlighted the poor choice of words. He added crossing the word “Pakistanis” with “Extremists” is unintentionally portraying a negative propaganda against Pakistan. He asked Coca Cola to review this advertisement.
Why cross-out #Pakistanis and replace with #extremists as if synonym? Bad choice. May well be unintentional but it seems like endorsing the negative propaganda against #Pakistan 🇵🇰. Please review. @CocaCola @CocaColaCo pic.twitter.com/jaTPoYcfxe
— Raza Haroon رضا ہارون (@mrazaharoon) July 25, 2019
It is literally facing a lot of criticism.
People called it a trash campaign by trash marketing team.
This sums up the quality of human resource our top institutions are producing, hired by brands like coke, eventually approving a trash campaign by a trash creative team. Worry some to imagine what sort of generations are to follow, @CokePK deserves Shame.
— Adeel Asif (@aadeelasif) July 28, 2019
This man truely nailed the description, rephrasing the word Extremists to Passionate.
@cocacolapk you need to hire well educated content writer.
When it comes in relationships we are sincerest, when you consider hospitality then we are affectionate and we are passionate about our jobs, duties and goals.
MIND YOU we are not extremist. We are passionate https://t.co/tDkovYN7Xn
— Saeed Khan 🇵🇰🇵🇸 (@SaeedKhan_Says) July 28, 2019
The whole music is #HumAikHain which was previously admired has a new version calling Pakistanis, “Extremists”. The idea of marketing team was to show the world that Pakistanis show extreme levels either its happiness or sadness. Although the overall picture is a true representation of love and emotions and beauty of Pakistan, but calling Pakistanis, extremists for the sake of advertisement is totally unacceptable.